The astonishing bravado behind Haas's extreme makeover - F1

11 February, 2019, 06:25 | Author: Greg Lawrence
  • Haas 'confident we can beat Red Bull' says Storey

Now known as the Rich Energy Haas F1 team, the American-based team have opted for a change in vibrancy this year, straying away from their usual black, grey and red look, and have instead opted for a black, gold and white preset.

William Storey has been extremely vocal about how Rich Energy wants to overtake Red Bull on and off the track and would be hoping that the 2019 season is the first step in that direction. They kept their promise and an absolutely stunning livery was seen earlier today.

Haas will be fielding an unchanged driver line-up of Romain Grosjean and Kevin Magnussen for 2019.

The team left it quite late when making the announcement but the proximity got the desired effect.

Rich Energy Haas F1 Team's new title sponsor is coming out on the offensive against those who question the credibility of the Rich Energy brand.

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"That's the frustrating thing about Formula 1: you can never just go into the season and say "I want to be the best this year".

Magnussen said: "We wanted to get up there with the competitive teams, and now we need to hold on to it". Sometimes, like [in] Mexico, [it] just didn't work for us, we were going eight seconds slower than what we could do with a new tyre in the race, and that's always very frustrating.

"I want to be the best and I feel like I can do that, but proving it is hard in Formula 1 if you don't have the best auto". It has a brand value, F1, which I think is unprecedented in sport.

Why Haas for Rich Energy? The black and gold livery and Rich Energy sponsorship might ultimately have gone to the Williams F1 team this year, with Storey admitting that talks with the British team took place.

Brown said: "I don't have any evidence to suggest Haas was not operating within the rules. They're run in a very, very unpretentious fashion, they're proper racers, Gene Haas is a wonderful businessman who is approaching motor racing in the right way, they have a brilliant team principal and they've got two drivers with personality, which I think is superb". Ahead of next months season-opening Australian Grand Prix.

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