The World Record Breaking Egg is back & talking about mental health

06 February, 2019, 08:13 | Author: Cecil Davis
  • Hulu-_-Instagram-_-World-Record-Egg

With more than 52 million likes, the brown egg beat out the most liked photo in 2018, a record previously held by Kylie Jenner.

"Recently I've started to crack", the egg says in a caption, as it breaks apart.

As pieces of the broken shell began to fall away, the advertisement urged, "If you're struggling too, talk to someone".

However, it turns out that the business wasn't related to a new series for subscribers to binge, or anything Super Bowl-related. Hulu didn't disclose additional information on the World Record Egg deal, however, it could increase publicity for the Insta-famous egg and the streaming service. "We got this", the PSA read.

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Now sitting at well over 52 million likes, the pristine egg has smashed the 18 million likes record previously held by a photo of Kylie Jenner and baby Stormi. The trio, who live in London, spoke to media as the egg featured in a commercial that aired during the Super Bowl on Sunday.

A message posted alongside the broken egg advises people to seek help if they feel the same way. On February 1 it revealed that after the Super Bowl 53 the meaning behind the viral egg will be revealed. It's worth noting that the subsequent posts have significantly less likes and engagement than the original image by tens of millions. The Instagram version of the clip links to, which lists worldwide mental health resources by country. "An egg is an egg, it's universal", Godfrey said.

Soon after the account was created and broke the Instagram record, the account told viewers to "stay tuned", according to a statement released to ABC News. The website has a list of "useful mental health links" in various countries. In an eggs-ellent development on Sunday, the world's favorite egg hatched an important mental health message.



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