Sandra Bullock's new film Bird Box breaks Netflix record

01 January, 2019, 14:30 | Author: Regina Boyd
  • Director Susanne Bier and cast member Sandra Bullock arrive for the European premiere of the movie ‘Bird Box’ at Zoo Palast cinema in Berlin

In the first seven days alone since the film was released, Netflix says that more than 45 million accounts have watched it.

But Netflix can be pretty opaque about streaming numbers, and the tweet above is no exception.

Another factor that keeps the views on a Netflix original from being compared to the box office receipts of a major blockbuster is the fact that people do not have to make the same effort to see the Netflix film as those in the theater.

There is a slight difference: In "Bird Box", characters wear the blindfolds as protection against an unseen force that seemingly takes over people's vision by manifesting their greatest fears.

Streaming services have gotten away with opting not to share the abundance of viewership information to which they have access, but as more traditional corners of the entertainment industry feel increasingly jealous of their 45 million-plus pairs of eyes, the blindfold may be coming off.

According to Netflix's Q4 data, the streaming platform reached 137 million subscribers earlier this year.

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The Verge got Netflix to go on the record, though.

For comparison, Netflix's "Stranger Things" tallied 15.8 million viewers in its for three days, however, the streaming service is rather tight lipped on viewership numbers. That's a fair bit of Bird-watching!

So while it's hard to compare to traditional movie sales, the current top movie at the box office, Aquaman, grossed $137 million in its first week and sold close to 15 million tickets. Every Netflix "account" accommodates five users. But it's also important to note that Netflix is counting by accounts.

Based on the 2014 novel by Josh Malerman and adapted by screenwriter Eric Heisserer (Oscar-winning alien contact movie Arrival), Netflix had Susanne Bier of award-winning film In a Better World and TV hit The Night Manager as the feature's director.

That doesn't mean we have to like it.

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