Best Argos early Black Friday and Cyber Monday UK deals

21 November, 2018, 18:45 | Author: Sally Reid
  • Black Friday deals not such a bargain after all

Many retailers are now offering Black Friday deals online as well as in-store, which means that Cyber Monday is no longer the exclusive day to get holiday shopping discounts online.

We crunched a year's worth of pricing data for 94 popular tech, home and personal products that were on offer over Black Friday 2017, from six months before the event until six months afterwards. Of course, for the most hardcore deal-hunters, nothing beats the in-store-only promotions offered on Black Friday, according to Dengler.

Dengler adds that, while he "wouldn't really wait for anything on Cyber Monday", travel deals are an exception; cheap-vacation-seekers can often find Cyber Monday discounts on airfare, hotels and more. It has a Price Promise to match other stores.

Which? tracked the price of the items from six months before until six months after Black Friday 2017, and included the day itself.

At Amazon, the UK's biggest online retailer and the nation's fifth largest retailer overall, a 60-inch LG TV was advertised at £799 on Black Friday. If it does mark down devices, we suspect you'll find better deals at other retailers, including Walmart and Target, both of which are offering sales on the iPad and other devices in the U.S. this Black Friday.

Alex Neill - Which? managing director of home products and services - said the results of their investigation "will disappoint many who are expecting nothing but bargains this Black Friday".

Black Friday deals not such a bargain after all
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"Even sales that are listed as "Black Friday" are starting days before the actual Black Friday", says Dr. Kit Yarrow, a consumer psychologist and former professor at Golden Gate University.

A John Lewis spokesperson said that prices are matched throughout the year as part of its Never Knowingly Undersold commitment, meaning that when competitors run promotions prices are lowered to match, and that the Black Friday period is no different.

Unsurprisingly, retailers tend to put most of their marketing efforts toward Black Friday during November.

Make sure to have a browse, because this is just scratching the surface. Some years, it didn't even have a sale. Total retail spending over the Black Friday weekend is predicted to hit £8.3billion, the Centre for Retail Research said.

Black Friday was the most popular pre-Christmas online sales day in the United Kingdom in 2014.

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