Starbucks unveils holiday cups and new festive drinks

03 November, 2018, 05:21 | Author: Sally Reid
  • Starbucks 2018 holiday cups

"We listened to our customers, ' said Roz Brewer, Starbucks" chief operating officer, according to CNN Business. "The holidays mean something different to everyone", the company said in an ad showing two women gazing at each other over a cup of coffee.

The return of the red cups is a big deal for Starbucks fans, heralding the start of the holiday season.

So Christmas it is: The first design is green argyle with stars like that atop the Siren's crown in the company logo.

Inspiration: Starbucks made a decision to embrace the holiday spirit this year, CNN reports.

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"We learn from everything we do in our stores", she said. Then, bring the cup back to stores to get 50 cents off grande holiday drinks after 2 p.m. through January 7, according to a news release. This year, Starbucks is leaning into the holiday. Plus, Starbucks will give out limited-edition reusable red cups to customers while supplies last on Friday.

New pastries and traditional drinks: Starbucks is really leaning into the Christmas spirit this year with three holiday pastries - the Pistachio Honey Croissant, Sugarplum Cheese Danish and Chocolate Swirl Brioche, USA Today reports.

Also making a comeback are the six holiday beverages, including Peppermint Mocha, Toasted White Chocolate Mocha, Caramel Brulee Latte, Chestnut Praline Latte, Gingerbread Latte and Egg Nog Latte.

Back then, Starbucks told the New York Times that it would leave it up to customers to interpret what was on the cup.

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