Donald Trump criticises Nike's Just Do It Colin Kaepernick ad

14 September, 2018, 19:50 | Author: Greg Lawrence
  • What did Jerry Jones say about Nike’s new ad campaign with Colin Kaepernick? | Fort Worth Star-Telegram

When it comes to Serena Williams, the controversial and out of work quarterback praises her as "the greatest athlete ever" - while throwing similar compliments at stars like Odell Beckham, Shaquem Griffin and the U.S. Women's National Soccer Team.

In 2016, Kaepernick became a polarizing figure when as a quarterback for the San Francisco 49ers he kneeled during the national anthem to protest racial injustice.

In the two-minute advert Kaepernick narrates before appearing halfway through.

The commercial features several clips of inspirational athletes as Kaepernick's narration encourages viewers to follow their dreams.

It features young athletes who compete amid various challenges while touching on issues of gender, disabilities and weight loss among others.

"His career was over", says Gillespie, who adds that Nike "mis-assessed middle America" with its campaign.

On Monday, Nike released a promotional image for their new Kaepernick-inspired campaign which featured a black and white portrait of the player superimposed with the slogan "Believe in something".

"Don't ask if your dreams are insane, ask if they're insane enough", Kaepernick asks at the end of the spot.

Nike stock leveled off after the initial reaction to the ad.

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The private Christian school located south of Branson, Missouri, said Wednesday that it would be dropping its affiliation with Nike over the Kaepernick "Just Do It" ad campaign.

"The NAIA also understands that the freedom of speech - and the right to peaceful protest - are indisputable rights in the United States", a statement from the sanctioning body said in October of 2017.

The ad is also expected to air this week during college football and Major League Baseball games, and stream on various music, gaming and other platforms, Nike spokeswoman Sandra Carreon-John said.

John Sweeney, sports communication professor at the University of North Carolina, said the Kaepernick ad was created to provoke people, and in that respect, it succeeded. "And they said that they had a surprise for me".

"I feel they can choose or they cannot choose and it's their choice".

Following Nike's announcement, Americans have started burning their branded trainers and clothing in a demonstration of their own.

Nike also provides all National Football League teams with game day uniforms and sideline apparel, a partnership that was extended in March to run through 2028.

"I stand for anybody that believes in change".

However, another Twitter user Teri Shockey countered: "To everyone who is planning to #JustBurnIt, might I suggest you donate your @Nike merch instead?"

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