Realme 1 to launch in India on May 15 as Amazon Exclusive

02 May, 2018, 02:18 | Author: Shawn Conner
  • The Performance Of The Cellphone Market And Future Outlook

In terms of shipment volume, Huawei, Xiaomi, Oppo and Vivo were the top-four local brands in China in the first quarter with a combined market share of over 60 percent, up 4.8 percent as compared to the market share held by the previous top-four vendors (Huawei, Oppo, Vivo and Lenovo) in Q1 2017.

The company has also announced a strategic association with Amazon India for the exclusive launch of its first product - Realme 1 - on May 15. Oppo has launched Oppo A83 (2018), which is an upgraded version of the Oppo A83 launched in January. Furthermore, with over 500 authorised service centres and a 1-hour guaranteed service for most cases, Realme ensures that your valuable time is never wasted.

Just yesterday, we had covered about the OPPO's new sub-brand to take on online focused brands like Xiaomi.

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In spite of extensive marketing and rigorous sponsorships, both Oppo and Vivo have failed to beat their Chinese counterpart, Xiaomi, in India, who in comparison does nearly zero marketing. While Amazon India (or OPPO) hasn't revealed any specifications of the Realme 1, it has shared an image of the Realme 1 that shows off its back. The smartphone will feature a single camera at the back. The dual-SIM (Nano) Oppo A3 runs Android 8.1 Oreo-based ColorOS 5.0 and features a 6.2-inch full-HD+ (1080×2280 pixels) LTPS display along with 19:9 aspect ratio. You can see more details here. There's also a 13-megapixel rear camera which also supports artificial intelligence technology for beautification effect. But following in the footsteps of the latest collaboration between Asus and Flipkart, to sell Asus smartphones on the online store.

Speaking on the launch of the brand, Mr. Madhav Seth, Chief Executive Officer, Realme India, said, "Today, young consumers prefer a better phone design that represents their different but real personalities".

Oppo is all set to launch its sub-brand Realme, closely sounds like Redmi. The promo page on Amazon India also suggests the phone has undergone 10,000 drop test, 100,000 button tests and 10,000 USB tests, among other things. They are looking for an affordable price option without compromising on the built-quality and the device performance.

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